Simple ways to captivate users and turn clicks into customers!

Whether you're designing a new website or you're looking to upgrade what you already have, making some simple changes to your homepage can improve clicks and conversions, turning website visitors into clients and customers. Does your current site get people clicking to your specials or promos? Are people able to easily sign up for classes or events? Is anyone filling out your contact form? If you answered no, keep reading!

1. Make Sure Your Services or Offerings are Clearly Displayed
   It doesn't matter if you sell products or you're a service based business, people should be able to easily click from the content on your homepage to the place they can make a purchase or book your services. I'm not talking about what's in your site menu/navigation - I'm talking about clearly featuring what you offer on your homepage. You can do this with a carousel of hero images with text overlay and a "learn more" or "buy now" button. You can have a "featured products" section to get people's attention or an "our services" section with eye catching images, but the goal is to have a visually pleasing section on your homepage that tells users what you offer and how they can get it.
   
   
2. Add Quality Content to Your Homepage
   Give people a reason to stay on your homepage to learn more about you and your business, or follow a call to action to get in touch or make a purchase. Content might look like a blurb about you and your mission, a blog section with snippets from your latest posts, or a gallery of images from your Instagram account. It's also great to share more about your services and explain to people why they should work with you or what that experience looks like. Provide just enough information that users are excited to click on that "learn more" or "keep reading" link!
   
   
3. Make Sure Your Call to Action is Specific
   If you want someone to book a class be sure it's obvious where to click and what to do for them to take the next step. If you want someone to schedule a consultation or call you, make it easy for them. It's not just frustrating to land on a site that's confusing to navigate, it can cost you potential clients and customers when it's difficult to get in touch or book your services. Consider adding a "request a quote" or "get in touch" section to your homepage or site footer to make contacting you even more accessible.
   
   
4. Show Off Your Work
   Videos are one of the easiest ways to up your views and engagement on social media and it's no different when it comes to your website. If you don't have a featured video, consider adding some photos that showcase your work or speak to your mission and style. Do you have before/after pictures? Add some to your homepage with a "view more" link to your full gallery. These are great ways to get people interested in what you have to offer.

If your homepage is boring or missing a clear call to action, I hope you have a long to-do list after reading this! Your website should work for you -- attracting leads, funneling them to the appropriate page, and converting users to customers. Do you feel like you need a little help to reach your website goals? Then don't hesitate to reach out. We offer custom website design services in Lancaster, Pa and across the United States for small businesses, solopreneurs and creatives. Want to learn more? Join our Facebook group, Bloom Creative. Bloom is a community for women in businesses looking for practical tips and ways to grow their online presence. We'd love to meet you and learn more about what you do!

-Rachel