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Rachel Kline Marketing & Creative Blog

By Rachel Kline 22 Aug, 2017
In a world where anyone can hop online and create a free website in a couple of hours, it's more important than ever to make sure your business website stands out from the competition. I've worked for numerous clients who have asked me, "I don't have the budget for a brand new website... but what can I do to "fix" mine?" There is no one-size-fits all answer when it comes to websites, but there are simple ways to improve your site without spending a ton of money! 

1. Update your photos, backgrounds and fonts.
They say a "picture speaks a thousand words" so what is your website telling people? One of the best ways to give your site a face-lift is to update your pictures. Hire someone to take some pictures for you if you need photos of your business or your team... Or go to a site like ShutterStock and purchase high quality images to give your website a fresh look. Stock photos are a great option if you need lots of pictures. You can search photos with the same theme or pictures taken by the same photographer so that your site has a cohesive look.

Another simple way to make things look more modern is to update your fonts and backgrounds. Choose basic, sans-serif style fonts and neutral backgrounds. Avoid anything "textured" looking and remember that less is more. If you need some inspiration, take a look at some of your favorite brands and their websites. Streamlined and professional should be your goal. 

2. Add a business blog or develop a regular posting schedule for your existing blog.
If you don't have a business blog, this is a great addition to any website! A blog is a simple way to continue adding fresh content to your website on a regular basis. It lets Google know your site is active and a blog allows you to add links to your site's most important pages like your "services" or "products" pages. When Google sees that there are numerous pages linking to another page, it recognizes that page is important. So utilize a blog to get users back to your products pages or direct them to your contact and services pages where they can request a quote! 

Already have a blog? Start posting! And develop a strategy. Shoot for 1 or 2 posts per month and try to stay consistent. Consider the links you can add within your blog posts and always include a call to action. Want to learn more about blogging? Check out my services page and see if HD Marketing & Creative is a good fit for your business. (See what I did there!)

3. Simplify your site navigation.
If your site is hard to navigate it can increase your bounce rate and discourage people from contacting you. (If they can't find your contact page... how can they?) One of the best ways to improve your site starts with your site navigation. Keep it simple! Make it easy for anyone on your website to find your contact information, hours and phone number. If you have a service related business I would encourage you to add your phone number or a "Call Now" button to your footer and header so that it's one click away no matter what page a user is on. If you begin to simplify your navigation and you realize you have pages that seem unnecessary, think of where that content may be more relevant. You may end up simplifying more than just your navigation! 

If your website needs a face-lift but you're not sure where to start, contact me today for a free consultation. I'm happy to discuss your business needs and help you develop a web design or social media strategy. 
By Rachel Kline 03 Jul, 2017
If you run a small business, you're always aware of your competition. But I hear from a lot of business owners that they haven't updated their website in years! When consumers are searching for products and services online, having a "dud" of a website can leave you at the bottom of the barrel. So in this post I want to share some simple ways to improve your website to make your business stand out. The goal is to be the first business people see when they Google your product or services, and you don't simply want to get people to your site - you want to create content that will keep them there! 

1. Make Sure Your Site Features Responsive Design
Responsive design means your website is mobile friendly. The term responsive highlights your site’s ability to respond to any device. Take Facebook for example – When you go to www.facebook.com it looks different on mobile, tablet and desktop. A responsive website adapts to any device and you don't have to pinch to zoom in or zoom out because it is optimized for small or large screens. Google has announced that with its latest algorithm, responsive design will play a major part so it’s important your website is mobile friendly. You don’t have to write html code to make sure your site is mobile friendly. Try using a visual editor to design your site like SquareSpace or Duda. Duda offers beautiful responsive websites at a great price. Website speed is also a Google ranking factor so make sure your site loads quickly - if it's taking too long you're losing customers! 

2. Make Your Contact Information is Easy to Find

This is one of the biggest reasons people come to your website – because they want to contact you! Too often I visit websites that bury their contact info on a separate page or the only way to get in touch is through an email contact form. This is a no-no! Make yourself approachable! Let people know you are happy to take their calls or it’s easy to set up an appointment by making your contact info easy to find. I recommend a phone number in your header and full contact info in your footer (phone and address). Your "Contact" page should include all of that along with a Google map so that people can see where you’re located. And that’s where you can add your fax number, business hours, and additional email addresses etc.

While a contact form is a great feature, I recommend always including a full email address along with your phone number because if someone needs to send you a long message or add attachments it’s easier to do from their own account (not just through a web form). If you find you’re receiving too much spam you can always remove it.

3. Feature High Quality Content
When you have a great website the biggest mistake you can make is to fill it with mediocre content, poor copy writing or generic headlines. If you don’t have someone in-house to do your writing, hire someone with experience. A professional can make your website sound as good as it looks. Pay special attention to your site headlines and make sure to avoid cliches. When it comes to your content make sure you portray yourself or your brand as a voice of authority in your industry. You want people to know you're an expert in your field that can be trusted. And when it comes to your blog or your site’s original articles – don’t share something that’s been shared a million times unless you can add a fresh perspective. Remember to be original!

4. Invest in Professional Photos
The photos on your website speak to your brand’s professionalism and can either say “high quality” or “yikes they actually put that on their website!” This might mean spending money on stock photos or hiring a photographer – either way, you’ll be glad you did. Make sure your photos are bright, clear and provide a cohesive feel. Stick to your brand colors and remain consistent on each page.  For example, if you have a page with staff photos make sure they are all taken with the same backdrop, or if your site features products make sure they all have the same background (if it's not transparent). 

For more information or to schedule a web design consultation, contact me today at highleydesigned@gmail.com. I'm happy to help you find your own way to stand out! 
By Rachel Kline 25 May, 2017

I recently spoke to a group of business women about simple strategies to improve your online presence. I was surprised at how many fellow business owners were spending money on Facebook Ads, yet they weren't using Google Analytics to track web traffic. As a marketing professional it's easy for me to forget that things that come second nature to me might be totally foreign to others! So if you're not sure what language people are speaking when they mention traffic, conversions or search engine optimization, this post is for you!

Making your business more visible online doesn't mean spending a ton of money! As a small business owner, I know what it's like to work with a small budget, so I want to give you some tips to increase your web presence that don't cost a thing. That's right... these things are completely free!  

First things first, make sure you have a Google account. (It will make your life a lot easier!)

1. Choose the perfect domain name or a custom URL for your direct sales or Etsy site
Choose a URL that's short and sweet. Your business name might be Cook Bros. Estate Services, but it's a lot easier to tell someone to "Visit cookbrospa.com." Similarly, if you have a free site that still has .wordpress.com (just an example) as part of the URL, consider purchasing the domain you want and using the redirect option to point people to your site. If you work in network marketing or direct sales, you can do the same thing to get people to your website - simply purchase a domain and redirect people to the URL you want them to arrive at. To better explain, if your current URL is "www. essentialoils. teampage. com/ my page/ etc"; or something crazy long, visit GoDaddy and purchase "KaylasOils.com" and then use the redirect feature to get people to the right place. 

2. Set up or claim your Google listing with Google My Business 
( https://www.google.com/business/ )
To increase your web presence a Google business account is huge! To set things up, visit the link above and follow all of the directions to either create a brand page or claim your existing business listing. You'll have to type in your business address to get started and the rest is simple. If your business address is already on the Google map, this will give you access to your map listing too. 

3. Establish consistency across all platforms: Social, website, Google, Yelp etc.
If you're using social media for your business (which you better be!) it's important to make sure your address, phone number and details are the same across all platforms. This isn't just critical for potential clients or customers to know they've got the right business, it's important that search engines recognize your business is one and the same. 

4. Set up Google Analytics ( https://analytics.google.com/ )
If you have a website, you need to use Google Analytics! Don't you want to know if all that money you're spending on social media ads or blogging is worth it? With Analytics you can see exactly what pages people are visiting, how much time they're spending on each page and what they're clicking on. You can get information about your site visitors' demographics, and how they're getting to your site! Referral traffic one of the most important things to track when it comes to your website... It's key to know where your visitors are coming from! If you're running social media ads you'll want to see a spike in referral traffic from your social media pages on those days etc. All that said - go set it up! Click on the link above and follow the directions to set things up. It's easy!

5. Set up Google Webmaster Tools ( https://www.google.com/webmasters/ )
If you're setting up your Analytics account, it's also important to register your site with Google Webmaster Tools. Click on the link above to get started. This is another way for your site to be recognized by Google and you'll receive notifications of things to fix if necessary. This ensures your site is functioning properly at all times!

6. Create rich content with a focus on 5-10 keywords or phrases
Content is key to a great website! Google is no longer ranking websites by the number of keywords they include, but by the quality of the content they feature! What does this mean? Let's start with basics... Make sure your web pages have at least 500 words per page. And make sure you're not just adding "fluff!" Invest in professional copy writing if necessary and make sure you're providing useful information to potential clients or customers. Choose 5-10 keywords or phrases that relate to your business or services and make sure to mention them (in context, of course) whenever possible. Adding content on a routine basis with a blog or a FAQ page is a great way to keep your site fresh and increase traffic! 

If you want to increase your online presence, take advantage of these FREE tools! And if you have any questions... contact me. I'm happy to help! 

By Rachel Kline 14 Mar, 2017

Having trouble engaging your social media audience or filling your content calendar? In addition to major holidays and promotional campaigns, it’s important to share content your audience can enjoy! Random holidays are a great way to participate in what’s trending and get your audience involved too. Not only are these easy opportunities to share engaging photos, random holidays are the perfect opportunity to offer a one-day promotion or giveaway.

Winter time is notoriously slow for some businesses so micro holidays are a great way to spice things up and have some fun with your social content. Spring offers new opportunities for campaigns and promotions but creating fresh content on a daily basis can be hard! So mix things up with this fun list of random “micro” holidays and events! Use trending hashtags on IG and Twitter to reach even more people and remember to plan ahead.

BONUS TIP: In addition to random holidays and events, I love to look up famous birthdays and anniversaries, or even TV premiers! Celebrate the life of an icon with a relevant post or giveaway. Or ask your audience what they hope to see in the season premier etc. There are tons of opportunities for interesting content at your fingertips!

Here’s what’s happening this spring. Enjoy my content ideas for March, April and May!

More Posts

Rachel Kline Marketing & Creative Blog

By Rachel Kline 22 Aug, 2017
In a world where anyone can hop online and create a free website in a couple of hours, it's more important than ever to make sure your business website stands out from the competition. I've worked for numerous clients who have asked me, "I don't have the budget for a brand new website... but what can I do to "fix" mine?" There is no one-size-fits all answer when it comes to websites, but there are simple ways to improve your site without spending a ton of money! 

1. Update your photos, backgrounds and fonts.
They say a "picture speaks a thousand words" so what is your website telling people? One of the best ways to give your site a face-lift is to update your pictures. Hire someone to take some pictures for you if you need photos of your business or your team... Or go to a site like ShutterStock and purchase high quality images to give your website a fresh look. Stock photos are a great option if you need lots of pictures. You can search photos with the same theme or pictures taken by the same photographer so that your site has a cohesive look.

Another simple way to make things look more modern is to update your fonts and backgrounds. Choose basic, sans-serif style fonts and neutral backgrounds. Avoid anything "textured" looking and remember that less is more. If you need some inspiration, take a look at some of your favorite brands and their websites. Streamlined and professional should be your goal. 

2. Add a business blog or develop a regular posting schedule for your existing blog.
If you don't have a business blog, this is a great addition to any website! A blog is a simple way to continue adding fresh content to your website on a regular basis. It lets Google know your site is active and a blog allows you to add links to your site's most important pages like your "services" or "products" pages. When Google sees that there are numerous pages linking to another page, it recognizes that page is important. So utilize a blog to get users back to your products pages or direct them to your contact and services pages where they can request a quote! 

Already have a blog? Start posting! And develop a strategy. Shoot for 1 or 2 posts per month and try to stay consistent. Consider the links you can add within your blog posts and always include a call to action. Want to learn more about blogging? Check out my services page and see if HD Marketing & Creative is a good fit for your business. (See what I did there!)

3. Simplify your site navigation.
If your site is hard to navigate it can increase your bounce rate and discourage people from contacting you. (If they can't find your contact page... how can they?) One of the best ways to improve your site starts with your site navigation. Keep it simple! Make it easy for anyone on your website to find your contact information, hours and phone number. If you have a service related business I would encourage you to add your phone number or a "Call Now" button to your footer and header so that it's one click away no matter what page a user is on. If you begin to simplify your navigation and you realize you have pages that seem unnecessary, think of where that content may be more relevant. You may end up simplifying more than just your navigation! 

If your website needs a face-lift but you're not sure where to start, contact me today for a free consultation. I'm happy to discuss your business needs and help you develop a web design or social media strategy. 
By Rachel Kline 03 Jul, 2017
If you run a small business, you're always aware of your competition. But I hear from a lot of business owners that they haven't updated their website in years! When consumers are searching for products and services online, having a "dud" of a website can leave you at the bottom of the barrel. So in this post I want to share some simple ways to improve your website to make your business stand out. The goal is to be the first business people see when they Google your product or services, and you don't simply want to get people to your site - you want to create content that will keep them there! 

1. Make Sure Your Site Features Responsive Design
Responsive design means your website is mobile friendly. The term responsive highlights your site’s ability to respond to any device. Take Facebook for example – When you go to www.facebook.com it looks different on mobile, tablet and desktop. A responsive website adapts to any device and you don't have to pinch to zoom in or zoom out because it is optimized for small or large screens. Google has announced that with its latest algorithm, responsive design will play a major part so it’s important your website is mobile friendly. You don’t have to write html code to make sure your site is mobile friendly. Try using a visual editor to design your site like SquareSpace or Duda. Duda offers beautiful responsive websites at a great price. Website speed is also a Google ranking factor so make sure your site loads quickly - if it's taking too long you're losing customers! 

2. Make Your Contact Information is Easy to Find

This is one of the biggest reasons people come to your website – because they want to contact you! Too often I visit websites that bury their contact info on a separate page or the only way to get in touch is through an email contact form. This is a no-no! Make yourself approachable! Let people know you are happy to take their calls or it’s easy to set up an appointment by making your contact info easy to find. I recommend a phone number in your header and full contact info in your footer (phone and address). Your "Contact" page should include all of that along with a Google map so that people can see where you’re located. And that’s where you can add your fax number, business hours, and additional email addresses etc.

While a contact form is a great feature, I recommend always including a full email address along with your phone number because if someone needs to send you a long message or add attachments it’s easier to do from their own account (not just through a web form). If you find you’re receiving too much spam you can always remove it.

3. Feature High Quality Content
When you have a great website the biggest mistake you can make is to fill it with mediocre content, poor copy writing or generic headlines. If you don’t have someone in-house to do your writing, hire someone with experience. A professional can make your website sound as good as it looks. Pay special attention to your site headlines and make sure to avoid cliches. When it comes to your content make sure you portray yourself or your brand as a voice of authority in your industry. You want people to know you're an expert in your field that can be trusted. And when it comes to your blog or your site’s original articles – don’t share something that’s been shared a million times unless you can add a fresh perspective. Remember to be original!

4. Invest in Professional Photos
The photos on your website speak to your brand’s professionalism and can either say “high quality” or “yikes they actually put that on their website!” This might mean spending money on stock photos or hiring a photographer – either way, you’ll be glad you did. Make sure your photos are bright, clear and provide a cohesive feel. Stick to your brand colors and remain consistent on each page.  For example, if you have a page with staff photos make sure they are all taken with the same backdrop, or if your site features products make sure they all have the same background (if it's not transparent). 

For more information or to schedule a web design consultation, contact me today at highleydesigned@gmail.com. I'm happy to help you find your own way to stand out! 
By Rachel Kline 25 May, 2017

I recently spoke to a group of business women about simple strategies to improve your online presence. I was surprised at how many fellow business owners were spending money on Facebook Ads, yet they weren't using Google Analytics to track web traffic. As a marketing professional it's easy for me to forget that things that come second nature to me might be totally foreign to others! So if you're not sure what language people are speaking when they mention traffic, conversions or search engine optimization, this post is for you!

Making your business more visible online doesn't mean spending a ton of money! As a small business owner, I know what it's like to work with a small budget, so I want to give you some tips to increase your web presence that don't cost a thing. That's right... these things are completely free!  

First things first, make sure you have a Google account. (It will make your life a lot easier!)

1. Choose the perfect domain name or a custom URL for your direct sales or Etsy site
Choose a URL that's short and sweet. Your business name might be Cook Bros. Estate Services, but it's a lot easier to tell someone to "Visit cookbrospa.com." Similarly, if you have a free site that still has .wordpress.com (just an example) as part of the URL, consider purchasing the domain you want and using the redirect option to point people to your site. If you work in network marketing or direct sales, you can do the same thing to get people to your website - simply purchase a domain and redirect people to the URL you want them to arrive at. To better explain, if your current URL is "www. essentialoils. teampage. com/ my page/ etc"; or something crazy long, visit GoDaddy and purchase "KaylasOils.com" and then use the redirect feature to get people to the right place. 

2. Set up or claim your Google listing with Google My Business 
( https://www.google.com/business/ )
To increase your web presence a Google business account is huge! To set things up, visit the link above and follow all of the directions to either create a brand page or claim your existing business listing. You'll have to type in your business address to get started and the rest is simple. If your business address is already on the Google map, this will give you access to your map listing too. 

3. Establish consistency across all platforms: Social, website, Google, Yelp etc.
If you're using social media for your business (which you better be!) it's important to make sure your address, phone number and details are the same across all platforms. This isn't just critical for potential clients or customers to know they've got the right business, it's important that search engines recognize your business is one and the same. 

4. Set up Google Analytics ( https://analytics.google.com/ )
If you have a website, you need to use Google Analytics! Don't you want to know if all that money you're spending on social media ads or blogging is worth it? With Analytics you can see exactly what pages people are visiting, how much time they're spending on each page and what they're clicking on. You can get information about your site visitors' demographics, and how they're getting to your site! Referral traffic one of the most important things to track when it comes to your website... It's key to know where your visitors are coming from! If you're running social media ads you'll want to see a spike in referral traffic from your social media pages on those days etc. All that said - go set it up! Click on the link above and follow the directions to set things up. It's easy!

5. Set up Google Webmaster Tools ( https://www.google.com/webmasters/ )
If you're setting up your Analytics account, it's also important to register your site with Google Webmaster Tools. Click on the link above to get started. This is another way for your site to be recognized by Google and you'll receive notifications of things to fix if necessary. This ensures your site is functioning properly at all times!

6. Create rich content with a focus on 5-10 keywords or phrases
Content is key to a great website! Google is no longer ranking websites by the number of keywords they include, but by the quality of the content they feature! What does this mean? Let's start with basics... Make sure your web pages have at least 500 words per page. And make sure you're not just adding "fluff!" Invest in professional copy writing if necessary and make sure you're providing useful information to potential clients or customers. Choose 5-10 keywords or phrases that relate to your business or services and make sure to mention them (in context, of course) whenever possible. Adding content on a routine basis with a blog or a FAQ page is a great way to keep your site fresh and increase traffic! 

If you want to increase your online presence, take advantage of these FREE tools! And if you have any questions... contact me. I'm happy to help! 

By Rachel Kline 14 Mar, 2017

Having trouble engaging your social media audience or filling your content calendar? In addition to major holidays and promotional campaigns, it’s important to share content your audience can enjoy! Random holidays are a great way to participate in what’s trending and get your audience involved too. Not only are these easy opportunities to share engaging photos, random holidays are the perfect opportunity to offer a one-day promotion or giveaway.

Winter time is notoriously slow for some businesses so micro holidays are a great way to spice things up and have some fun with your social content. Spring offers new opportunities for campaigns and promotions but creating fresh content on a daily basis can be hard! So mix things up with this fun list of random “micro” holidays and events! Use trending hashtags on IG and Twitter to reach even more people and remember to plan ahead.

BONUS TIP: In addition to random holidays and events, I love to look up famous birthdays and anniversaries, or even TV premiers! Celebrate the life of an icon with a relevant post or giveaway. Or ask your audience what they hope to see in the season premier etc. There are tons of opportunities for interesting content at your fingertips!

Here’s what’s happening this spring. Enjoy my content ideas for March, April and May!

By Rachel Kline 13 Feb, 2017

The point of social media is to be social. That means interacting with customers or potential clients and posting content that can start conversations. The biggest mistake I see when it comes to social media is that people forget a conversation goes two ways… Businesses and influencers get so caught up in creating content, they forget to interact with others or reply to questions and comments. When this happens your content loses authenticity. Your audience wants real – they don’t want a robot… So in this post, I want to share a few tips for using social media as a networking platform for yourself and your business. Let’s talk about how to BE social!

1. Reply to comments and questions in a timely manner.
If you’re getting comments or questions on your posts, you’re already doing something right. But if you want to show your audience that you care about their feedback and turn your fans into dedicated clients or customers, making sure you respond is super important. When you respond publicly it shows your entire network that you’re actively using social media to connect with people, not just posting empty content. And, replying quickly increases your chances of starting a conversation!

2. Return the favor – “Like” and “Follow” others to see your own audience GROW!
One of the biggest questions I get is – “How do I know who to follow?” or “Do I have to follow everyone back who follows me?” The answer is no – you don’t have to follow everyone back unless they are relevant to your brand or business. That said, “relevant” is a broad term. They don’t have to be in the same industry, but I do try to follow others who are posting great content about subjects I’m either interested in or want to learn more about. So if you’re a business owner but you’re also a mom or you’re really into CrossFit, than by all means follow other moms or fitness fanatics. The people you follow are a cross section of your business and personal interests. And your connections are public, so keep that in mind if there’s a brand or a person you’re unsure of. 

If you’re trying to grow your audience organically, the more people you “like” or “follow,” the easier it is for others to find you. For example, when I want to find other local businesses or influencers to follow, I look to my current connections to see if they’re following anyone I might be interested in. It’s a great way to network and it makes starting a conversation easy!

So... Who should you follow with your business accounts? People you do business with, clients and customers that post great content, influencers in your field, people who inspire you, local business you support (or support you!)… There’s no proper formula for the “right” people to follow – these are just ideas. If you’re a solopreneur your social media voice may be less formal so feel free to follow your interests, influencers and people you want to connect with! When you begin to follow people back and connect with other local businesses, you’ll begin to see your audience steadily grow! Checkout my infographic below for reference.

3. Start conversations – ask questions!
Posting a question is a great way to start a conversation on Facebook or whatever platform your audience is most active. Ask for feedback, ask people’s opinions or simply ask what people are up to. Sharing someone else’s content is also a great way to start a conversation. Don’t just RT what you like on Twitter, use the Quote Tweet option and add a sentence saying why you love it, ask a question or say something like “thanks for sharing this @example.” Twitter chats are an awesome way to make new connections and when lots of people are tweeting in real-time it’s the perfect way to join a conversation or start a new one! On Instagram if you share someone else’s post be sure to give credit and tag them in the photo. This is another great way to start a conversation (and gain new followers).


By Rachel Kline 30 Dec, 2016
Lots of people ask me, "What do you think of my site? Do you think it needs an update?" Usually my answer is "Well, your site was great in 2010, but it needs more than an update - you need a new website." If you're a business owner that has some doubts about your own website, here are the biggest reasons you should consider a redesign - and trust me, it's not all about looks!

  1. Your site is not mobile friendly
    If your site isn't mobile friendly you may have noticed a drop in your Google search ranking over the past year. As early as 2015, Google announced they would use mobile friendliness as a factor in their site ranking so this has a direct impact on your SEO. In layman's terms, if your site isn't mobile friendly by now then you definitely need a redesign!
  2. Your site features old photos or content that's out of date and/or no longer consistent with your branding
    If you've redesigned your marketing materials or updated your logo, those changes should be reflected on your website as well. Your website is an extension of your business so any big changes to your branding need to be consistent across all platforms (print, in-store and online). In addition, if your site features old photos or content that's no longer relevant, it needs to be updated. If you're in the service industry and your photos show old before and after pictures or materials that are no longer available it's important they are swapped for new ones. 
  3. Your site uses flash and/or has numerous pages that load as PDFs
    Flash is slow to load and becoming dated at this point. If your site features flash or other plugins, chances are you can achieve the same look or play the same video in a newer format that will load quicker and benefit your site "behind the scenes" as well. And PDF style pages are a major downer when it comes to your SEO. It's fine to offer a freebie or a place for clients to download paperwork and forms, but your website content should be native to your site - not part of a PDF that opens in a new window. This isn't just bad SEO, it will make users feel like your site is dated.
  4. Your site looks dated in terms of design, fonts and photo styles
    If your site is visibly dated and uses old fonts, photos and features, it's definitely time for an update. Not only will users judge your business by your outdated website, an old site can deter customers from making online purchases or contacting you - some of those old contact forms and checkouts seem sketchy! Your site may be totally safe but if it looks like it's from 2005 people will be wary of providing credit card info or clicking for more information.
  5. Your site is slow to load
    If your site is slow to load or has issues loading on one browser vs another you definitely need a redesign. There's no excuse for a slow loading site these days so if your website seems to be in slow motion, chances are your web design software is out of date. A slow site will deter people from clicking further to contact you, make purchases or learn more about your business so it's an important issue to address. Google also uses this as a ranking factor so if your site is dated and the slow loading is causing issues for users, your SEO may suffer.
For more tips and information be sure to follow me on Facebook and Twitter
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